Mountain Dew the soda company announced it’s DROPPING the rapper over a rap verse in which he compared the beating of Emmett Till to rough sex.
“Beat that pu**y up like Emmitt Till,” raps the New Orleans rapper on the original remix to Future’s single “Karate Chop.”
Lil Wayne later removed the verry offensive lyric and sent a apology letter to Till’s family, but the family REJECTED the letter, saying the statement “falls short of an apology.”
“I was not impressed,” said Airickca Gordon-Taylor, a cousin of Till’s. “I think that he’s kind of been pressured or he’s been admonished to make a statement to the family because of the ongoing negative publicity and attention and the pressure we’ve put onto his endorsement with Mountain Dew.”
Mountain Dew’s parent PepsiCo took action and dropped the 30-year-old rapper. In a statement issued Friday, the company said that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.”